Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who empowers brands strengthen their online presence, climb to the top of search results, and get featured on more than 900 media outlets.
A Journey From Retail to Digital PR
Rohde's road to success is anything but conventional. Holding degrees from schools such as Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, handling multi-unit management, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. In the midst of all this that he found his true calling in digital marketing.
What The News Guy Brings to the Table
Today, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to move the needle for businesses.
His flagship service is press release distribution, securing placements across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde also provides high-profile article placements on top-tier media outlets, SEO and local SEO optimization, authority-boosting backlink services, and PPC advertising.
Where PR Meets AI
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of AI prompt engineering — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This innovative strategy gives businesses a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends far beyond just his marketing services. He runs a pair of podcasts — "Hot Off The Press," a daily show focused on press website releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to build authority, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.